this is for the lazy ones

Oh, I laugh. Laugh, laugh, laugh. Why?

I’ve helped a lot of teachers, coaches and wellness professionals with their business.

 

Life coaches, wellness coaches, joy coaches, high-performance coaches, yoga/fitness coaches, abundance coaches, gluten-free coaches, empowerment coaches, vibrational alignment coaches.

 

Whatever the title you give yourself as a service provider, I’ve probably helped someone like you.

 

Can I tell you how many of those have asked me to barter?

 

In return for my services, they will help me do the following hilarious things:

  • Take more breaks
  • Learn the art of self-care
  • Attune my energy field
  • Put myself first, for once
  • Create that “something bigger than myself” that I’m craving in my life.

Um, have we met?

 

I am always grateful that someone wants to help. 

 

But, the truth is I am willing to PAY for all of those results. 

 

I value myself. My time. My life. 

 

What’s more you should too.

 

I never barter.

 

Bartering sends a message to the Universe that you aren’t willing to VALUE yourself.

 

Money is a symbol of exchange. When we exchange it we catalyze even more of it to come our way.

I see a lot of coaches and female entrepreneurs either bartering or (gasp) doing things for free.

 

This is NOT the way to build a business and it is not the way to build your self-worth, which is what you also need to build a rocking business. 

 

When you INVEST money, time and energy in your business you are saying to the Universe that you are worth it, your business is worthy it and that you are one of the SMART ones.

 

Smart?

 

Yes, smart entrepreneurs are always seeking the right people to help them get the results they want and they are leveraging time. 

 

Time is a precious resource. 

 

X Time is the one resource you can’t get back. 

X Time is the one thing that you actually don’t have enough of.  

X Time is the one thing you can’t waste.  

Many of make the mistake of thinking:

 

“Next year”

 

“I have the time to “figure this out” on my own.

 

“I can mess around and just see what happens.”

 

The truth is that if you want more in your life then you have to take action and stop wasting time…I’m not saying don’t binge watch Vikings like I am apt to do on a Tuesday night…

 

I’m saying decide to VALUE yourself, your business and your time. 

 

Make an investment that will move things forward. Like NOW!

 

If you’re ready to have people drooling to work with you, be with you and buy from you then I’m opening up my calendar to help you.  

 

I have 20 spots in the next 2-weeks.  Get yours here.

 

2020 is the year where magnetic success could be sensational…in the most unimaginable way! J

 

Yep, free 30-minute one-on-one calls. Grab yours here

 

This is for you if you’ve ever said, “I don’t have time” or “I’ll get to that later” when it comes to a goal. (And, if you think you haven’t said that, you’re lying to yourself! Are you telling me you’ve followed through on all your goals to completion?)

 

In service + love,

 

Shasta

 

P.S. – how have you not signed up for a free call? You do put things off, don’t you? I’ll help. 
https://bly1.wufoo.com/forms/r1pr757f1ssmfgp

the sunk cost fallacy (my broke bootie story)

See these black boots?

 

They were THE best pair of boots I ever had.

 

Perfect for making me looking slightly taller and thinner, and yet with a heel that meant I could stand comfortably in TSA lines. 

 

I bought them in Spain as a memento when I found out I could not get a case of Rioja through Canada Customs.

 

But El Naturalista stopped making them.

 

And I have no travel booked for Madrid.

 

AND the zipper blew.  You can actually see that it’s broken on the right one.

 

I’ve checked to see if I could just get it replaced and it seems like it’s a MAJOR drama to find a cobbler these days.

 

I had to let them go, but it pained me to throw them away.

 

I had invested time, money and energy to find them – and I was that I’d never be able to replace them.

 

Side thought: Why is it women’s shoes are EITHER dowdy but feel good or sexy and tortuous? 

 

I know a lot of people who feel this way about their business and investments they made that did NOT PAY OFF.

 

Maybe you spent money to get coaching but you ended up knowing more than the so-called “expert”.

 

Maybe you spent months creating a website with perfect colors but no one goes to it let alone buys anything.

 

Maybe you sacrificed Thanksgiving dinner to chat with a buyer who was going to be your new bestie, only to find out they wanted your advice. FOR FREE.

 

Now you’re frustrated, resentful and maybe hungry.

 

You can’t seem to propel your business forward, and you can’t give up on past mistakes.

 

That’s the sunk fallacy cost. 

 

You’ve spent time and money on your business or training – and you can’t get it back.  

 

And, when you look at what you’ve invested, the harder it becomes to believe in yourself and invest again – so you don’t take any action or the right action. 

 

I hear this story all the time – and I’ve had it happen to me too.

 

I once paid a development team $10,000 to create a website. And they ran away with my money. I ended up suing them. It sucked. I was depressed, and felt like Joe Dirt (and that I should have known better). 

 

I let it get the better of me and then I decided that I needed to buck up and find the RIGHT help.

 

My rule of thumb is to always ensure the people you work with have PROVEN results and not just a glitzy website or sales pitch. 

 

Here’s how to know WHO to make an investment with in your business:

 

  1. They know the map and where you are on it – many entrepreneurs don’t have a clear vision for what they want – financially or in their business. A great mentor will always help you get clear on what that is both in terms of money and also who you want to serve/help, HOW you do that, and WHY people would buy from you. But, you also need to know where you are right now. Why you are where you are – maybe stuck? There’s a reason, and it’s always because of a belief or mindset. A great business mentor knows how to move play inner game and get outer results. 

 

  1. They be like a weed – I like to see growth every year in everything I do. Not from a pushy or hustle porn way, but from a knowing that just like the weeds in my garden, we are here to GROW and THRIVE. I only ever work with mentors or businesses who also have this mindset because I know they will cause me to keep moving forward and stay in an “upgrade” mindset and strategy.

 

  1. They’ve got substance and style – I have worked with a lot of clients who were told to build massive website or invest in mega branding when really they should have been getting clear on who they serve, how to serve them AKA make money and “owning” it, because the truth is that mentor was NOT MAKING ANY MONEY (other than taking their’s).  When you are considering working with a mentor or buying from someone check out their success stories and watch to see if that person DEMONSTRATES i.e. walks the talk or if they are just a pretty face. 

 

Feeling a little stuck and worn out like my boot’s zipper? 

 

Need help deciding if it’s time to upgrade your business?

 

If you’re ready to have people drooling to buy from you then I’m opening up my calendar to work with you.  

 

And for those of you who have been watching and listening to my podcasting, gracias! I will still be doing that and offering some DEE-lish intimacy acceleration retreats but I am first, spending time on my first love – helping people build their business in the early part of 2020!!!

 

I have 20 spots in the next 2-weeks.  Get yours here! 

 

2020 is the year where magnetic success could be your bitch. I mean that in the nicest way J

 

Yep, free 30-minute one-on-one calls. Grab yours here

 

This is for you if you’ve ever said, “I don’t have time” or “I’ll get to that later” when it comes to a goal. (And, if you think you haven’t said that, you’re lying to yourself! Are you telling me you’ve followed through on all your goals to completion?)

 

This is also for you if, like many of us, you’ve made some bad choices in the past, and I don’t just mean acid wash jean vests or high heel boots that you could not even walk in.

 

Forgive yourself, and book a call.

 

Much love,

 

Shasta

www.shastatownsend.com

 

 

Ps – how have you not signed up for a free call? You do put things off, don’t you? I’ll help. 
https://bly1.wufoo.com/forms/r1pr757f1ssmfgp

the worst thing you can do for you

Can you receive support in your life? Business? Relationship?

 

Can you go so far as to allow your lover to truly “take you?” 

 

Can you surrender? 

 

Surrender can feel like a stupid thing to do…

⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Receiving can feel quite scary. Both require vulnerability and a sense of self-worth.
⠀⠀⠀

 

And of course, having discernment on who or what we surrender to, but NOT receiving is one of the fastest ways to get stuck, burnt out and resentful. ⠀⠀⠀⠀⠀⠀⠀


Whether it is receiving from your lover in the bedroom…

Receiving money in exchange for your gifts…
Receiving ease and joy in your life…

It is ESSENTIAL.⠀⠀⠀⠀⠀⠀⠀

But, many of us have an edge around receiving, often because:

 we have been told it is better to give than receive⠀⠀⠀⠀⠀⠀⠀⠀⠀
 we have been disappointed, betrayed and abandoned⠀⠀⠀⠀⠀⠀⠀⠀⠀
 we actually have to “let the guard” down and let goodness in.⠀⠀⠀⠀⠀⠀⠀⠀⠀

Receiving at every level has been my focus this past month – not out of entitlement or neediness but out of a desire to be in a place of deep nurturance, joy and goodness.

It has felt delicious AND terrifying at time.

 

This week on the Sexellence Podcast I speak to how I overcame a MAJOR block in my intimate relationship and received at a deeper level from my husband and lover.

 

I share what it has meant for me as a woman, my business, my marriage and even for my man.

 

I allowed myself to “be taken” – by love, desire, sexuality and my man.

It was wonderful 😉

 

One of the worst things we can do is NOT receive as it literally cuts off the flow of Universal energy AKA goodness, abundance and happiness.

 

If you are like me, and are you are a recovering “over- giver” then listen to How to Be Taken By A Man Episode 10 of Sexellence Podcast.

Listen now at

https://www.sexellencepodcast.com/episode-10-how-to-be-taken-by-a-man

 

 

What are your thoughts, questions or ahas?

my ladder was against the wrong wall

“Get a good job”.

That was the message hammered into me as a kid.

I grew extremely poor. My mother had not graduated high school and worked in low paying jobs. To her, an education, meant opportunity, which it definitely can. And wealth and security meant getting an education and then a “good job” – meaning a corporate job with a salary and a pension.

It was the path I followed. Getting not one, but two degrees in 4-years – cause you never know when you might need a back-up!

And then straight onto a salary job with a Fortune 500 that offered a ton of upward mobility especially to a woman who was willing to work long and hard and take a LOT of bullshit…

​​”Why am I so unhappy? I followed the path?” – my constant self-berating internal dialogue and worry.

Then​, gin soaked weekends to wash away the nagging feeling that I was living the wrong life.

Until I realized that I was.

​​After a few years in the corporate world and climbing the ladder, I realized “my ladder was against the wrong wall.”

I never considered being an entrepreneur when I was young.

​​I kinda fell into entrepreneurship when I opened my first business which I thought was going to be for a short time while “I figured shit out.”

Over 17-years later, that first business Balanced Life Yoga, is still going strong, and I have gone on to open 3 more businesses.

​​I may be a serial entrepreneur, and have no intention of stopping!

Entrepreneurship does take bravery, a strong work ethic and a little chutzpah.

Recently, I was interviewed by a brave entrepreneur, Jena Rodriguez for her podcast “The Brave Entrepreneur”.

We talk about how we both came to be business owners and how growing in poverty shaped our desires, goals and path.

As well, you will hear us talk about what it takes to be a successful female entrepreneur, and even escape the corporate grind.

I loved this conversation. Jena is a brave master and her passion for entrepreneurship is wonderful.

I share the straight goods on how I went from corporate escapee to successful 7-figure business owner who only has a gin and tonic for enjoyment now!​

Listen now

Watch on YouTube

What do you think is required to be a brave entrepreneur?

that time I almost blew up my life

“if you don’t face this, you will blow up your life.”

Words from a mentor earlier this year…#damnit

After #metoo, other events in the wider culture and some breakdowns in my own life, it was clear that I had some things to face.

Because…

  • Even though I had a best-selling book and successful businesses, I still felt “blocked” and frustrated – there was more, but what was it?

  • Even though I had a solid marriage and a good sex life, I was unconsciously holding onto anger and resentment toward men from my own past trauma, and I built walls with my husband that were slowly killing my marriage.
  • Even though I thought I was a confident woman, I was ashamed, at times, of my own clarity and sensuality and felt I should “shut it down” because I was “too much”.
  • Even though I knew my Purpose was to help women (and men) live without sacrifice, I was being polite and not owning all of it – especially the sensuality piece – because I feared judgment from the business community.

So, I dove in…

I knew I had an opportunity to break through, release and transform what deep down needed to be part of my evolutionary journey.

Which brings me to this moment…

Cracks continue to appear in “the foundations” within us and around us, and we have ever clearer choices on how we want to respond.

I am clear on how I want to respond…#nomorehiding

I wish to channel this through my heart in productive ways.

I know that healing the shame-filled, guilt-ridden and “hidden” within us is essential…and it can actually happen with ease and grace, and a few laughs, especially with the right support.

And it’s good for business!

In fact, I challenge the business masks and belief that we must separate aspects of our life and self –
that false belief that success in business/career has nothing to do with our sensuality, our relationship and our well-being.

This is one of the reasons why my husband, Ian, and I have launched:

>> Sexellence Podcast:
Your, Not So Dirty Secret to Great Sex and a Good Life <<<

We provide a place for the deeper conversation about sensuality, intimacy and connection…which are essential to abiding joy, financial success and self-expression whether you are in a couple or NOT!

In fact, reclaiming the gift of sensuality is the great secret to success and happiness that almost no one talks about. We do!

I’m hoping that if you are here you are also interested in creating more success, happiness and FUN in your life…and maybe, you just might be open to this kind of content…

If so:

>> Please check it out, Subscribe and leave a Review on iTunes 

https://podcasts.apple.com/ca/podcast/sexellence-podcast/id1481598263

>> or Android http://sexellencepodcast.libsyn.com

Share the Love – If you have a friend who could benefit, I appreciate you having the courage to pass on this email. Just forward this email. They might resonate with my message too. I’m Grateful.

That’s my authentic share, and why I have been a little quiet lately.

I am always dedicated to “walking the talk” and wanted to dive deep myself…I am feeling much better now 😉

I am thankful for your relationship, and I’d love to hear your thoughts…

  • Does “my share” resonate with you?
  • What questions, challenges or situations do you struggle with?
  • Are the “usual” things not working?

  • What would you like to hear more about?

There’s 5 Sexellence episodes for you to binge listen to including:

Ep.1.            What is Sexellence + Why Sex Matters 

Ep.2.            Til Sex Do Us Part – How to Overcome Dry Spells + Disconnection

Ep.3.            Amplifying Desire – Exposing Internal Blocks to Great Sex

Ep.4             Bedroom Boredom – Firing Up Passion Again

Ep.5.            Technique Doesn’t Matter – 5 Things MEN Must Do for Explosive Results